RE-PURPOSE CONTENT TO GET MORE BANG FOR YOUR BUCK
If there’s one thing all business owners are short on, it’s time. I mean, that’s why I have a job! People hire me because they’re too...
LET YOUR FREAK FLAG FLY: WHY YOUR BRAND NEEDS PERSONALITY
Think about your best friend. What is it about them that you like so much? Their witty jokes? Quirky love of 80s movies? Uncanny Pete...
WORKING MOM BURNOUT IS REAL – HERE'S HOW TO DEAL
The earliest days of motherhood are a trying experience. Everything is a blur. You go days at a time without sleep. Sometimes, you can’t...
HOW TO MASTER CONTENT MARKETING IN BORING INDUSTRIES
Unless your content is incredibly focused and extraordinarily interesting, little of what you say is actually getting through to anyone.
GET PEOPLE TO TAKE YOU (AND YOUR BUSINESS) SERIOUSLY
Do well-meaning friends and relatives ask you when you’re getting a “real” job? Do they try setting you up with interviews? Just pop by...
YOUR BRAIN ISN'T DESIGNED TO HANDLE CONSTANT NOTIFICATIONS
As a content marketing manager, I get bombarded with social media notifications all day long. And it’s not just my accounts – it’s client...
IS CONTENT MARKETING THE KEY TO SMALL BUSINESS SUCCESS?
Seth Godin says, “Content marketing is the only marketing left.” If you’ve been utilizing traditional marketing strategies (with...
IS LACK OF SLEEP AFFECTING YOUR PRODUCTIVITY?
I have a confession to make: I've been trying to write this blog for two hours now, and all I’m doing is staring at the screen. The words...
I FEEL LIKE A FRAUD (AND YOU PROBABLY DO, TOO)
Every time a client compliments me on a job well done, I think, “Wait. What? Me?” I am always sure that I could have done more. I assume...
