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October 26, 2019

If there’s one thing all business owners are short on, it’s time.

I mean, that’s why I have a job! People hire me because they’re too busy to write their own blogs, or social media posts, or whatever. But that’s neither here nor there.

The point is, if you’re a business...

September 20, 2019

As a content marketing manager, I get bombarded with social media notifications all day long. And it’s not just my own accounts – it’s client accounts, too.

Comments. Likes. Shares. Messages.

They’re all important. They all need to be acknowledged.

So, you might be surpri...

September 2, 2019

The earliest days of motherhood are a trying experience.

Everything is a blur. You go days at a time without sleep. Sometimes, you can’t even remember what you ate for breakfast, much less what day it is.

Newsflash: It doesn’t get any easier.

Yes, sleep does get better (a...

August 13, 2019

Think about your best friend. What is it about them that you love so much?

Their witty jokes?

Quirky love of 80s movies?  

Uncanny Will Ferrell impersonation?

Unbeatable sarcasm game?

No matter what led to your undying devotion, it all comes down to one thing: Their persona...

July 30, 2019

Seth Godin says, “Content marketing is the only marketing left.”

If you’ve been utilizing traditional marketing strategies (with success), you may find yourself scratching your head.

Paid advertising is often the go-to strategy for entrepreneurs who want to grow their on...

July 16, 2019

Unless your content is incredibly focused and extraordinarily interesting, little of what you say is actually getting through to anyone.

June 9, 2018

I have a confession to make - I’ve been trying to write this blog for two hours now, and I just keep staring at the screen. The words don’t make sense, and I honestly can’t comprehend what I’m reading. My mind feels like the fuzz you get on the TV when the reception is...

May 1, 2018

Every time a client compliments me on a job well-done, I think “Wait. What? Me?”

I am always certain that I could have done more. I assume my clients are complimenting me because they just don’t know any better. I pass off my accomplishments as “good luck” or “coinciden...

April 17, 2018

Do well-meaning friends and relatives ever ask you when you’re getting a “real” job? Do they try setting you up with interviews? Just pop by your house in the middle of the day, because you’re “not doing anything”? Or – my favorite – do they ever comment on how easy yo...

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DON'T BE A REGULAR MOM. BE A COOL MOM.

SIGN UP FOR MY NEWSLETTER AND GET WEEKLY TIPS ON HOW TO KEEP YOUR BUSINESS RUNNING SMOOTHLY.